Activity 2 – Target your audience!
  • Advertising campaigns are designed to appeal to specific target audiences – the group of people who are likely to buy the product or be interested in the information being given.
  • A target audience can be people of a certain age group or gender or with a particular interest in common.
  • Examples of target audiences; parents, men aged 20 to 30, people who clean the house, children.
Kipper
Transport for London
Nike
Littlest Pet Shop
Tesco
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